To b2b or not 2b
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To b2b or not 2b •
My name is Gaby
Hello {FirstName}
I put the mark in marketing,
the 🐝 in B2B,
and the AAA! in SaaS
Mark: I create nuanced and impactful communication strategies with a unique Gaby perspective*
🐝: Creating buzz with campaigns that speak to ICP pain points
AAA!: Because B2B SaaS can be exciting
*International and culturally nuanced
Sliving* in London. Previously in Taiwan.
Pre-previously in El Salvador.
*Slaying + living
FAQs
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B2B SaaS product marketing
Lead generation
Content strategy and execution
Sales enablement collaboration
Go-to-market strategy
Storytelling and user education
Social media management
Marketing automation and data reporting
SEO optimization
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My international perspective. During my time living in the Americas, East Asia, and Europe, I’ve gained the ability to communicate with different groups of people with respect and empathy. Applied to marketing, I’m able to communicate the brand’s message clearly and in a way that resonates with the intended audience while keeping in mind cultural nuances.
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Hubspot
Zendesk
Salesforce
Webflow
Squarespace
Google Analytics
Canva
Social media platforms
Figma
Whatever else you want to throw at me
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I was awarded a full-ride scholarship to study my undergraduate degree in Taipei. After I graduated I worked for a few years there as well.
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Yes, I’m fluent in Spanish, as it’s my first language from growing up in El Salvador. I’m also fluent in English, thanks to bilingual schooling, and I speak Mandarin from my nearly 13 years living in Taipei.