A young woman with dark hair and a pinkish dress sitting on a black office chair outside on a sidewalk, with a thoughtful expression, in front of trees and residential buildings.

To b2b or not 2b

•

To b2b or not 2b •

My name is Gabriela

Hello {FirstName}

I put the mark in marketing,
the 🐝 in B2B,
and the AAA! in SaaS

Mark: I create nuanced and impactful communication strategies with a unique Gaby perspective*

🐝: Creating buzz with campaigns that speak to ICP pain points

AAA!: Because B2B SaaS can be exciting

*International and culturally nuanced

Young woman with long dark hair and freckles, wearing a blue long-sleeve top, posing in front of red British telephone booths on a city street.
A woman and a dog looking out the window on a train, with their reflections visible on the glass. The woman has long dark hair and is wearing a pink top, while the dog is wearing a pink and gray harness.

Sliving* in London. Previously in Taiwan.
Pre-previously in El Salvador.

*Slaying + living

Young girl with freckles resting her chin on her hands, inside a restaurant with neon signs in the background featuring Chinese characters and colorful designs.
A person standing alone on a grassy hilltop under a blue sky with a few white clouds.

FAQs

    • B2B SaaS product marketing

    • Lead generation

    • Content strategy and execution

    • Sales enablement collaboration

    • Go-to-market strategy

    • Storytelling and user education

    • Social media management

    • Marketing automation and data reporting

    • SEO optimization

  • My international perspective. During my time living in the Americas, East Asia, and Europe, I’ve gained the ability to communicate with different groups of people with respect and empathy. Applied to marketing, I’m able to communicate the brand’s message clearly and in a way that resonates with the intended audience while keeping in mind cultural nuances.

    • Hubspot

    • Zendesk

    • Salesforce

    • Webflow

    • Squarespace

    • Google Analytics

    • Canva

    • Social media platforms

    • Figma

    • Whatever else you want to throw at me

  • I was awarded a full-ride scholarship to study my undergraduate degree in Taipei. After I graduated I worked for a few years there as well.

  • Yes, I’m fluent in Spanish, as it’s my first language from growing up in El Salvador. I’m also fluent in English, thanks to bilingual schooling, and I speak Mandarin from my nearly 13 years living in Taipei.